Number 12
First into the tank were brothers Brian and Michael from Comfy. Their presentation was amusing and entertaining. Their reversible blanket/ hooded sweatshirt competes with the popular Snuggy (22 million of them were sold in its first year). Despite having no website and no sales, Brian and Michael got a deal from Shark Barbara for $50K for 30% equity. I have a funny feeling this may turn out to be a big hit for Brian, Michael, and Barbara. It’s a big potential market. I gave this my Best Deal of the episode award.
Number 11
Robbie from BenjiLock has developed a prototype of an electronic lock that can work with the traditional key or thru fingerprint recognition. Even though Robbie had zero sales, he had just had his patent granted and that created value for the Sharks.
Robbie had put $87K of his own money into the business and he was feeling the stress. He broke down several times while pitching his product. Four of the Sharks made offers and Robbie took his time making a decision.
He then shocked the world (or at least me and the Sharks) when he took the offer made by Mr. Wonderful for $200K for 15% equity. Mr. W. had differentiated his offer by saying he would use a licensing strategy and get big companies to license Robbie’s technology.
Robbie confounded the Sharks, but I think he was hoping Mr. Wonderful could help produce an immediate financial return vs. growing the company slowly over time. If you’re in financial trouble, this is not a surprising decision. Since Robbie had lost his job, invested $87K of his own money, and had three young kids, he might have been feeling the heat.
PS….Mr. Wonderful lived up to his name when six weeks after the episode aired, he delivered a license deal with Hampton Products and handed a check to Robbie for $100,000!
Number 10
Tom from Grypmat is a private jet mechanic who has developed silicon trays for tools. He’s had sales of $400K in 10 months. The trays cost $29 to $69 and have a margins of $50%. Although he has targeted the aircraft industry as his primary market, the Sharks thought there were many other markets he could penetrate. All five Sharks were interested. Shark Robert asked Tom how he would like to see an offer if two or three Sharks came in together. I loved Tom’s response…..”It depends on which Sharks”.
In the end, Tom chose Mark, Lori, and Sir Richard and asked if they would invest $360K for 30% equity. They quickly said YES! Well done, Tom!
Number 9
Mariella and Anita from Lace Your Face made sheet masks to improve skin quality. Based on their backgrounds they had credibility and they had sold over $1.3 million of their product. They showed steady growth with annual sales of $150K, $450K, and $750K…..something investors love to see.
Bethenny was interested and made an offer of $350K for 30% equity. Mariella and Anita countered with $350K for 15%. Shark Lori swooped in and aced Bethany by shouting “I’ll take that deal” before Bethenny could respond. Lori’s offer was accepted and Bethenny had been kicked to the curb.
Number 8
Alfonso from OA Foods had two product lines. The first product, Palmini, was a pasta substitute made of hearts of palm. He had only been selling this product for 3 months (sales of $50K). The second was Quinoa which had been sold for a longer period of time and had annual sales of $400K.
Shark Lori and Mark Cuban were super excited by Alfonso and his products and teamed up to make an offer of $300K for 30% equity. Alfonso got them down to 25% and accepted the offer. After it was over, Alfonso admitted he was thrilled to have these two as partners and would have taken their original offer of 30% equity. Well played!
Number 7
Alan from BrilliantPad did a very good job convincing the Sharks that his company was investable even with very light sales numbers. His product automatically rolls up dog “pee/poop pads” in such a way that their is very little odor.
He had only sold $100K of his product in 30 days on Indigogo. How did he convince Shark Lori to invest/loan him half a million dollars? First, Alan was the inventor of the self-cleaning litterbox, so he has a track record in the industry. Second, people will pay almost anything for pet related products. Third, this product would be ideal for infomercials…..one of Lori’s specialties.
The deal calls for Alan to pay Lori $5/unit sold until she recoups her $500K. She will retain a 2.5% equity stake in the company. This won the Best Deal of the Episode Award.
Number 6
Logan from RokBlok (by Pink Donut) has created an amazing tiny portable Vinyl record player with bluetooth connectivity. Vinyl records are gaining in popularity, but very few people have the old phonographs to play them. Logan has solved this problem. He sold $350K of his product on Kickstarter, taught himself electrical engineering on YouTube, lived at the factory in China that manufactures his product for two months, and worked for Apple for 5 years. Impressive!
Shark Robert Herjavec was so impressed he bought the entire company for $500K and agreed to pay Logan a six figure salary for two years plus a 5% royalty. Robert said he thought RokBlok would be a “slow burner” that would sell for many years to come. I would describe this as a high risk/high reward deal for Robert, but a no-brainer for Logan.
Number 5
The Best Deal of the episode award went to Makenzie from “delighted by”. She has developed a dessert hummus which the Sharks all agreed was delicious. She had sales of $1 million and had raised $400K from family and friends and Makenzie had put $20K of her own money into the business.
Shark Barbara gave some good advice to Makenzie. She had just hired an employee that turned out to be “not perfect”. Barbara told her that when hiring and delegating, “80% is good enough”. You can’t expect perfection and that’s okay.
Mark Cuban ended up investing $600K for 25% equity. He recognized that this deal was a little out of the ordinary, but he said, “The deals that have made me the most money are always the craziest”.
Number 4
Brighton and Aaron from Enso Rings had $5 million in sales in the last year…..all online. These two marketing geniuses ended up with a deal from Shark Robert Herjavec for $500K for 15% equity in their silicon ring company.
These guys have killer margins (their typical ring costs 70 cents to make and they sell it for $11.99). They spent $2 million on marketing last year.
So what’s the problem? Shark Robert shocked the other four Sharks when he made his initial offer. They couldn’t believe anyone would invest $500K in this company. In fact, Robert wasn’t exactly sure who their market was or why people would buy a “rubber wedding ring”, but he said that the numbers don’t lie and he compared this deal to the one he made several years ago with Tipsy Elves who make ugly Christmas sweaters. They have since expanded their product line and currently have sales of $75 million a year! Robert said they didn’t completely understand their market either in the beginning.
Number 3
Ondrea and Marquez from The Dough Bar. This husband and wife team makes great tasting, healthy donuts with less than 200 calories each. They gave a flawless presentation which included a professional body builder breaking thru a “brick wall”. They had sold $1.2 million of these donuts online in their first two years of operation.
They use a co-packer to make and package the donuts so they can concentrate on building a great online presence using social media. They knew their costs and knew what they had to do to increase their sales volume (increase shelf life and reduce shipping costs). I also like the way they have structured their product. They ship plain donuts with toppings packaged separately. This reduces the number of SKU’s they need to manufacture and track, and gives the customer more flexibility.
Three of the Sharks were very interested and Ondrea and Marquez ended up taking Shark Barbara’s offer of $300K for 20% equity. I could second guess their choice of Barbara (she was up against the team of Lori and AROD who had offered $400K for 30%), but Barbara REALLY wanted this deal and she convinced them that she could help them thrive.
Number 2
Following the first hour of the Shark Tank Premier, a new panel of Sharks was assembled and the guest Shark was Rohan Oza. He is a global pioneer in celebrity equity deals, and is known for transforming new consumer products into household names.
Hopefully he can do the same for Sharky Award winner Megan and Scott Reamer from Jackson’s Honest. Their healthy potato and tortilla chips are made with all natural ingredients and coconut oil. The Reamers created the snack while experimenting with food to help lessen the symptoms of a rare and incurable auto-immune disease afflicting their son Jackson.
Their sales were over $10 million dollars last year and they valued their company at $25 million dollars. They had raised approximately $3 million from family and friends prior to coming into the Tank. In order to get shelf space, they had to give away almost $2 million worth of product. This caused the company to lose money, although they were coming close to breaking-even.
Guest Shark Rohan cited his involvement in Vitamin Water which had sales of $25 million when he joined the company and ended up with sales approaching $1 billion when they sold the company to Coca-Cola for $4.1 billion! Rohan and Megan & Scott ended up making a deal which called for an investment of $1.25 million for 15% equity. This should be a win-win deal even though the company valuation was dramatically beaten-down from $25 million (ask) to $8 million.
Number 1………Winner of the Sharky Award for the Best Presentation of Season 9
Best Presentation of Season 9
Julia from Everlywell came close to giving a perfect presentation. She is well educated (Harvard MBA), confident, polished, knowledgeable, and passionate. She described her home healthcare testing business and fielded the Sharks’ questions flawlessly.
Julia was forecasting sales of over $12 million next year, and was seeking a $1 million investment from the Sharks for 5% equity. She had previously raised $5 million.
The current run rate (average sales per month) was $400K and the business had a burn rate (net cash outflow per month) of $150K.
Because of the massive capital investment needed to “win” in the at-home healthcare testing industry, the Sharks all backed away….except Lori, who surmised that Julia could use a line of credit to help her absorb some losses. She offered a $1 million Line of Credit at 8% interest for a 5% equity stake. Julia quickly accepted. This was a win-win deal.
Congrats to Julia from Everlywell…Sharky Winner for Best Presentation of Season 9